So it goes without saying that along with text, your PDFs will usually include some visuals. And that’s it: you have a native, text-based PDF that search engines can read with ease. You can convert it back to PDF using Able2Extract’s create PDF feature. Find a step-by-step guide to converting scanned (image) PDFs with Able2Extract here. All you need to do after conversion is to review your output and save your file. For example, MS Word.Īble2Extract will recognize that your PDF is an image-based one and will automatically run OCR on it for you. Thanks to its advanced OCR technology, it accurately and quickly converts scanned (image) PDFs to editable file formats like MS Word, PowerPoint or Excel.Ĭonverting image PDFs with Able2Extract is an easy, 3-step process: open your image PDF in Able2Extract, select All to extract text from the entire document and click on the icon of the format you want to convert to. Here’s where Able2Extract Professional comes to the rescue. This doesn’t mean that you have to retype all the content from your PDF to make it text based. If you can’t, that means you are dealing with an image PDF. How can you tell if the text is image-based? Here’s a simple test: Try to select, copy and paste the text. Google is getting better at reading images, but it still isn’t a safe bet. So, if you upload a 100 pages long scanned PDF to your website with lots of useful text, it may happen that search engines won’t be able to read and understand all that text very well. We can see it and read it, but search engines can’t. But, in reality this PDF is just an image of text, not a text-based document. Once we scan a document with lots of text to PDFs, it becomes an electronic file. This is most often the case with scanned PDFs. But the trouble with PDFs are that not all PDFs are text-based. Search engines read and understand text much better than images. Once you’ve set it up, click OK to save your changes and close the dialog window. In the General tab type your PDF title as shown in the screenshot below. Here’s a quick way: Right click on the PDF file icon, then choose Properties to open the dialog window. You may wonder now how to add the title tag to your PDF file. The traditional SEO savvy advises to include your most important keywords at the beginning of the title tag. It is the clickable part of the search engine result, so remember to write them for people and search engines. The PDF document title functions as the HTML title tag. This file name will be included in the URL of your PDF, so both people and search engines will see it. Separate the words in the file name with dashes (-) or, alternatively, underscores (_). Using the above example of “Excel keyboard shortcuts”, it makes most sense to use these words when naming your PDFs. When saving the file that you will eventually upload online, think about the keywords that best describe its contents and that people will type into the search engine to find it. However, a file name is important when it comes to PDF SEO (search engine optimization). This is a basic but most often overlooked step when saving documents, including PDFs. How To SEO Your PDFsįollow these five tips to make your PDFs easy on the eyes of search engines: 1. Now, the question is, how to optimize your PDFs for search engines? Fortunately, it isn’t rocket science and we have some easy tweaks for making your PDFs more search engine friendly. To help people to find your PDFs, you first need to make it easy for search engines to discover and understand them, so they can include them in their index and then show them as high as possible in their SERPs (search engine result pages) for relevant queries. You’ll want people searching online for Excel keyboard shortcuts or Excel formula cheatsheets to easily find your handy freebies through search engines like Google. For example, let’s say that you’re offering free Excel cheatsheets for download in PDF on your website. Not just on your website, but through search engines like Google as well. If you share PDFs on your website, you definitely want people to find them easily. As a website owner, you probably want to showcase documents relevant to your business and make them publicly available for download and use. The PDF is the world’s favorite format for sharing documents like reports, studies, survey results, guides and tutorials, manuals and more.
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